In a HubSpot report about social media and ROI 69% of companies reported that blogging contributed to their lead generation. The survey also found that companies which blog attract 55% more website visitors than those that do not. Most respondents (75%) believed that search engine optimization was the main factor in achieving these results.
These findings indicate that the marketing of a business blog is just as vital as writing and developing content. But many companies do not go the extra mile to market their content as this may become too overwhelming and time consuming. This is where some companies found that outsourcing some or all of their blog activities to be helpful.
Here are a few suggestions on marketing your business blog with the intent to build leads and increase sales for your company.
The top social network sites to maintain a presence include Twitter, Facebook and LinkedIn.
For example according to HubSpot companies with 301 to 1,000 Twitter followers have over four times more leads than those with 1 to 25 followers. When it comes to Facebook companies with 501-1,000 fans have 3.5 times more traffic than those with 1 to 25 fans four times more leads.
Consistent and regular new content will increase search engine traffic to your blog. The frequency of your posts matters and is important to search engines as indicated in this graph by HubSpot.
Pay attention to the types of posts that get the most traffic and refine your content to reflect interest.
Pay attention to were your traffic is coming from and then increase your marketing efforts within those platforms.
Pay attention to your comments and engage with your readers.
Create call to action buttons throughout your blog such as white paper downloads, newsletter, email subscriptions, RSS feeds, social sharing buttons etc.
Develop an affiliate marketing program.
Stay tuned to an article on how to market your blog offline.