In a previous post we discussed data and suggestions regarding how to increase your leads through your blog online and in this post we will take the discussion offline. Even if your company is 100% online your marketing efforts and toolkit must be fully integrated with offline marketing and communication strategies with your customers.
In a recent survey reported in HubSpot 90% of marketing professionals believe that using online data to strengthen the offline experience will be very or quite important. In addition 75% of the respondents also believe that cross-channel marketing strategies will be utilized in the near future by marketers
Include your blog address on your business cards.
Include your blog information in your newsletters. Consider including your most popular posts in your newsletter. Give your customers reasons to visit your blog such as discussion, feedback and comment forums, detailed white papers, coupons, etc.
Include your blog information in all your print and visual advertising.
Include your blog information on your brochures and fliers
Include your blog address in your classified ads including the yellow pages.
If at all possible include your blog info on your promotional giveaways such as mugs, calendars, t-shirts, etc.
Create a QR code for your blog address and print on t-shirts and other promotional material.
Use your offline advertising and marketing campaigns to direct customers to your blog content. Synchronize blog content with offline message and expand on information. Use offline advertising as a teaser – the godaddy TV commercials do a great job teasing viewers to go online.
Include blog information on your press releases and any press interviews.
Include blog information in speaking engagements and any promotional events. For example a company sponsors a 5K run. The event can be featured in the blog and all 5K participants can be given a coupon directing them to go online to redeem.
By combining your online with your offline promotional, marketing and advertising campaigns you will gain customers that are more engaged with your products which creates longer lasting and loyal customers, repeat business and referrals.